Encore Education Webinar: A Day In Your Shoes = Engagement & Revenue

Description

What if your next big Chamber success story involved swapping your boardroom schedule for stocking shelves or dry needling? In this engaging and energizing session, Effingham County Chamber President & CEO Katie Koester shares how the Chamber’s hit video series, “A Day In Your Shoes,” went from an experiment to a full-blown, revenue-generating community favorite. Attendees will get a behind-the-scenes look at how Katie plans, films, promotes, and monetizes each job-swap adventure—from stocking health food shelves to learning forklift controls—while highlighting local businesses and driving up engagement. Whether you’re a solo exec or leading a large team, this session will give you the tools to create your own buzz-worthy spotlight series with just a smartphone and a big dose of curiosity. Target Audience: Presidents, CEOs, and Executive Directors of chambers of all sizes. Marketing staff and content creators encouraged to attend with leadership, as implementation works best when both strategy and storytelling are aligned. Attendees will leave with: – A blueprint to build their own version of “A Day In Your Shoes” – A plug-and-play shot list, filming checklist, and sample release form – A ready-to-use sponsorship package to pitch to local businesses – Tips & tricks for maximizing views, engagement, and reach on social media – A renewed sense of fun, community connection, and creative purpose in their Chamber work